PC Magazine Australia

Wtf have you done, Withers?

PC Magazine
APCMag cover CD

Back in the day tech media was about enthusiasm for a growing market category and I long for those times

What have I done? I bought PC Magazine. not really, but kind of. I bought what was for sale and available: a domain name.

I was the biggest nerd during high school. (That’s barely changed today).

All my friends would be out doing – look, I don’t know what they were doing – I was in the library reading the latest issues of Australian Personal Computer, PC User, Atomic, PC PowerPlay, Macworld, and Hyper.

The attraction was never the breaking news, but the enthusiasm for the marketplace of personal computing. It was never about PC versus Mac, but just the pure joy of personal computing and what it meant for our daily lives.

The latest regulations on social media, legalities being imposed on platforms, how much Apple’s share price is, what China means for the future manufacturing practices, or what anti-trust ruling implications are going to mean for the app stores is:

  1. So well covered by everyone else,
  2. So uninteresting to me.

I just miss the enthusiasm.

Listening to my favourite podcasts these days is basically listening to men my age pontificate about whether or not a product is going to work or how much they dislike this new product because they’re used to how their world works now.

I’m just as guilty, but I’m trying something new.

I want to share my enthusiasm for personal computing with others.

So I saw this domain name - pcmagazine.com.au - dropping and I picked it up for $25 after checking the trademark database and only seeing lapsed trademarks.

Trademark search for PC Magazine ⌘

Registered the business name.

Business name registration for PC Magazine ⌘

And here we are.

Blogging about personal computing.

I just want to blog, share, and send emails. If you want to share or write as well, all enthusiasts are welcome.

I don’t have any interest in running a community today, but who knows what tomorrow holds. I just wanted to create a blog that I wanted to read about cool uses of personal computing.

I hope you do too.

To be so so so very clear: I am not, and tis publication is not in anyway related to Ziff Davis or whoever owns it now, nor is it pretending to be the old PC Magazine. It’s just a cool domain name and yet another one of my passions.

P.S. Gosh, I miss Atomic!

P.P.S. Gosh I miss magazine cover CDs.

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